Marketing Work

Email Copy

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Content Marketing

How to Fail as a Web Developer: Why all web developers fail, and how to do it gracefully. (Ghost-written based on interviews.)

5 Reasons Adults Fear Going Back to School — and How to Get Over Them: Tips for adults who are hesitating to return to a school environment.

Mindfulness for Web Developers: Self-care strategies for web developers. (Ghost-written based on interviews.)

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White Papers

Campaign Essentials

  • Produced paper on how to focus, plan, execute, and optimize marketing campaigns.
  • Adapted material from General Assembly curriculum and interviews with subject-matter experts.
  • Collaborated with designers to ensure consistency.
  • Wrote B2B and B2C landing page copy.

UX design white paper Human-Focused Design

  • Produced paper on how to leverage UX design strategies to improve products and customer experiences.
  • Adapted content marketing assets from a previous project I edited and turned it into a comprehensive guide.
  • Collaborated with designers to ensure consistency.
  • Wrote B2B and B2C landing page copy.

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Landing Pages

b2b-lander

  • Created landing page for training program page in collaboration with marketing, program manager, legal team, and more.
  • Translated complex technical language into easy-to-understand terms for potential applicants.
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